Your data, protected & respected.

Welcome to FlowTrig (“FlowTrig”, “we”, “us”), operated by FlowTrig Labs. These Terms of Service and this Privacy & Data Policy (“Terms”) govern your access to and use of the FlowTrig platform, dashboard, APIs and related services (the “Service”).

By creating an account or using the Service, you agree to these Terms. If you do not agree, you must not use the Service. FlowTrig is built on the official WhatsApp Business Platform and adjacent channels (Instagram, Facebook, Telegram), and we take the protection of your data and your customers’ data seriously.

To provide the Service, we process these categories of data on your behalf:

• Account data — name, email, phone, company, billing details.
• Contact & CRM data — your customers’ phone numbers, names, tags, segments and notes you store.
• Conversation data — messages, media (images, documents, audio, video), call transcripts and metadata across connected channels.
• Automation data — flows, templates, chatbot training material and trigger logs.
• Technical data — IP address, device/browser info and usage analytics needed to operate and secure the Service.

You are the data controller of your customers’ data; FlowTrig acts as a data processor handling it strictly to deliver the Service on your instructions.

We use the data above only to:

• Operate, maintain and deliver the Service and its automations.
• Route messages, calls, payments and bookings across your connected channels.
• Provide AI-assisted replies and chatbots (using the AI provider key you supply).
• Provide support, billing, security monitoring and product analytics.
• Comply with legal obligations and the policies of Meta / WhatsApp.

We do not sell your data or your customers’ data, and we do not use your conversation content to train our own models.

Your data is encrypted in transit (TLS) and at rest. Access is least-privilege, protected by authentication and audit logging. We host on secured infrastructure aligned with SOC 2 and ISO 27001 practices, and handle personal data consistent with GDPR and India’s DPDP Act.

You may choose your data region (IN / EU / US) where available. While we apply strong protections, no method of transmission or storage is 100% secure, and you acknowledge you provide data at your own risk to the extent permitted by law.

We share data only with sub-processors essential to the Service, each bound by data-protection obligations:

• Meta / WhatsApp, Instagram, Facebook, Telegram — to deliver messaging on their platforms.
• Payment processors (e.g., Razorpay / Stripe) — to process transactions you initiate.
• AI providers (OpenAI, Anthropic, Google, etc.) — only via the API key you connect.
• Cloud & infrastructure providers — for hosting, storage and delivery.

We disclose data to authorities only where legally compelled.

Subject to applicable law, you may:

• Access, correct, export or delete your personal data.
• Withdraw consent or object to certain processing.
• Request deletion of your account and associated data.

You can exercise most of these directly in the dashboard or by contacting us (see §12). We respond within the timelines required by law.

We retain data only as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes and enforce agreements. On account closure, we delete or anonymize personal data within a reasonable period, except where retention is legally required. Backups may persist for a limited window before rotation.

FlowTrig is provided on an “as is” and “as available” basis. We work hard to keep the Service reliable, but you expressly acknowledge and agree that:

• The Service runs on cloud / VPS infrastructure and depends on third parties (Meta, payment, AI and hosting providers). Downtime, latency or interruptions may occur and are not always within our control.
• Automations, triggers, AI replies and message delivery may occasionally fail, delay, mis-fire or not execute due to technical, network, third-party or machine errors.
• Data may, in rare cases, be delayed, corrupted or lost due to system, hardware or infrastructure faults outside our reasonable control.

You are responsible for keeping your own backups of critical data where feasible. We provide no warranty that the Service will be uninterrupted, error-free, or that all messages / automations will be delivered.

Paid plans are billed in advance on a subscription or one-time basis. By purchasing, you authorize us (and our payment processor) to charge the applicable fees. Meta / WhatsApp conversation charges are passed through at cost.

Meta’s per-message charges are separate from your FlowTrig platform fee. FlowTrig adds zero markup and passes Meta’s WhatsApp conversation / message costs through to you at-cost.

Meta’s rates vary by message category (marketing, utility, authentication, service) and region, and are set by Meta — not FlowTrig. Any in-product estimates are for convenience only; the authoritative amounts are billed by Meta. Your FlowTrig subscription covers the platform only.

You agree not to use the Service to send spam or unlawful content, violate Meta / WhatsApp or any channel’s policies, infringe rights, transmit malware, or harvest data without consent. You are responsible for obtaining valid opt-in / consent from your contacts. We may suspend accounts that violate these Terms or platform policies.

We may update these Terms to reflect changes in our Service, law or practices. Material changes will be notified via the dashboard or email. Continued use after changes take effect constitutes acceptance.

For privacy requests, data deletion or questions about these Terms, contact our Grievance & Data Protection Officer:

• Email: privacy@flowtrig.com
• Address: FlowTrig Labs — Bengaluru, India · Singapore

We aim to acknowledge data requests within 72 hours and resolve them within statutory timelines.